How to unlock a new level of fan engagement with a 360-degree CRM | #04
Reading time:
14 mins
Based on insights from expert professionals across top European clubs and agencies, this whitepaper explores how CRM maturity impacts sponsorship performance. It combines survey data, expert commentary, and practical benchmarks to help clubs understand where they stand and how to move forward.
I'm building a small, trusted research panel of professionals working on CRM, data, and sponsorship in football.
As a participant, you’ll receive occasional short surveys (fully anonymous) that help benchmark how clubs compare in terms of fan database size, segmentation depth, campaign performance, and revenue breakdowns.
In return, you’ll get first access to the findings and the chance to shape future research directions based on your real-world needs.
Participation is low-frequency, fully optional, and handled with maximum care. If you're close to the data and want better context for your own work this is for you.
