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Where clubs bring me in
There is no fixed sequence. I join where the club needs independent judgment, implementation capacity or ongoing ownership.
“We need the right platform.”
Requirements, market research, vendor comparison, demos, cost models and a recommendation that is not tied to a software sale.
Typical output: decision-ready shortlist and evaluation matrix
“We know the setup underperforms.”
A clear view of the current stack, data flows, operating gaps, commercial use cases and the priorities worth tackling first.
Typical output: status quo, opportunity map and practical roadmap
“We need someone to build it.”
CRM, marketing automation, ticketing and ecommerce integrations, data models, segments, journeys, reporting and AI-enabled workflows.
Typical output: a working system, documented and ready for daily use
“The system has no real owner.”
Ongoing ownership of the backlog, data quality, automations, internal users, vendors and continuous improvement.
Typical output: steady progress without adding a full-time role
Fractional CRM & marketing automation administrator
I translate commercial priorities into CRM work, then stay close enough to make sure the work ships. That can mean building the next automation, fixing an integration, improving data quality or coordinating the vendor who needs to act.
Talk to Matthias AI integration
I help clubs add practical AI to their existing setup, from internal knowledge assistants and content workflows to smarter segmentation, campaign preparation and data-quality checks.
“Matthias built and managed our CRM, accounting, and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”
Karsten Beyer
Co-founder & COO, Data Virtuality
“Matthias implemented a CRM system for my business. It's robust, lightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”
Lisa Holtmeier
Owner, Wordseed
"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."
Olivier Wicki
Strategic advisor for football clubs
Alongside my independent consulting work, I co-deliver Reach-to-Revenue with FBIN and Unidy. It combines football-business expertise, fan-data technology and hands-on CRM execution to help clubs turn public reach into known fans and measurable digital revenue.
The free Snapshot maps your club’s public following across the major social platforms and benchmarks it globally, nationally and against clubs with comparable reach.
Reach is what enters the funnel. If too little attention reaches the top, even strong conversion cannot produce material digital revenue.
Get your free Snapshot →
The Potential Analysis combines a comprehensive digital revenue assessment, club-specific funnel data, cross-market benchmarks and expert review grounded in years of hands-on club projects. The result is a practical report that shows where your club stands, where the strongest opportunities sit and exactly what to do next.
See where the strongest revenue opportunities sit, which priorities matter most and what your team can execute next. Includes the complete assessment, benchmark context, transparent revenue model and club-specific recommendations.
The Digital Revenue Accelerator keeps the roadmap active through a KPI cockpit, central data hub, monthly progress and benchmark updates, and ongoing advisory support.
It creates a monthly operating rhythm that shows what is changing, where progress is stalling and which action should happen next.
Boost Projects turn a defined CRM, data or revenue challenge into a tailored hands-on sprint. The examples below show the type of work we can take on. Every project is scoped around the club’s situation, with a clear output, owner, timeline and commercial objective.
Convert social spikes and website traffic into owned fan profiles you can contact, segment and monetise repeatedly.
Example output: capture campaign and CRM syncStandardise forms, consent wording, tracking and source tags so every new contact can be activated for measurable revenue.
Example output: consent framework and tracked formsConnect ticketing, shop, app, membership and CRM data so fans can be matched, valued and activated.
Example output: matched fan profiles and usable segmentsLaunch renewal, lapsed-buyer, upsell and app journeys that move fans toward the next purchase, renewal or visit.
Example output: live automated journey and measurementBuild sponsor campaigns with segments, landing pages and reporting that turn fan data into measurable partner value.
Scope any hands-on CRM, data or revenue project that removes a blocker, unlocks fan value or helps your team execute faster.
CLUB PERSPECTIVE“The analysis helped me explain the long-term roadmap internally. People now understand why fan engagement matters, why we should push these topics, and that there is real revenue potential behind it.
Professional clubs that want to improve digital and commercial performance without building a large internal team.
Get the first benchmark free, human-reviewed and delivered within 24 hours.
Tools & insights
Built from recurring questions and real club work.
Concrete campaign and activation ideas, filterable by data source, CRM capability and complexity.
Explore the plays →
A curated collection of campaigns from professional clubs for benchmarking and inspiration.
Browse the swipe file →
Research on CRM maturity, sponsorship sales and the operating gaps that stop clubs using fan data well.
Read the research →What you’ll get:
Talk to Matthias Not into calls? A message works just as well.
