Unlock Sponsorship Revenues. | 

Data-driven CRM systems for football clubs with lean commercial teams — from the ground up.

No fluff. No agency overhead.
No dashboards collecting dust.

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⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Success Guarantee.
You only pay when it works.

I work with the best companies.

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The CRM partner your commercial team actually wants.

Real Commitment
Systems Thinking
Full Stack
Rare Blend
I help football clubs with lean commercial teams boost sponsorship revenue and unlock fan engagement by turning scattered data and disconnected processes into a data-driven CRM engine — from the group up.

No fluff. No agency overhead. No dashboards collecting dust.
Real Commitment

You get me — not my intern.

You work directly with me — not a project manager, not a tech partner, not a junior consultant. No bloated org chart. No lost context. I only take on a handful of projects at a time — so you get personal commitment, fast response times, and proactive support. I treat your project like my own business. Because it is. You’ll feel like you’ve hired a team member, not a contractor.

+30%
Increased Efficiency: Engaging external consultants can lead to 30% increase in efficiency, as they bring focused attention and streamlined processes to specific projects. ​
Source: McKinsey & Company. (2019). The value of external consultants: Is more always better?
Systems Thinking

Systems built to run.

I don’t build black-box setups. Every system I design includes documentation, handover, and onboarded users — so your team can run it without me. You only pay when outcomes are delivered, not when slides are approved. And everything is built to drive ROI, not decorate your MarTech stack.

8.7x
ROI: A well-implemented CRM can return 8x your investment — yet most systems never reach their potential. I make sure yours does, with clarity, structure, and ownership built in.
Source: Nucleus Research Inc., Research Note "CRM pays back $8.71 for every Dollar spent"
Full Stack

End-to-end architecture — tailored to your club.

I handle everything from blueprinting and tool selection to CRM architecture, data integration, automations, dashboards, and commercial workflows — all built to connect. I bring experience from fast-scaling tech where speed and ROI mattered every day, and apply it to football. What you get is a CRM system that actually supports your commercial growth — ready to deliver value.

+45%
Higher Satisfaction: Fully integrated CRM systems are linked to a 45% increase in customer satisfaction — because connected tools mean smoother workflows, better insights, and more personalized service.
Source: Salesforce, State of Sales, 6th Edition, 2024
Rare Blend

Tech mind. Football heart.

I bring the systems mindset, execution discipline, and experience from growing and selling a tech company. That’s the lens I apply to CRM, data, and commercial ops in football. But I also understand both sides of the table — the club’s financial goals and the fan’s emotional heartbeat. I’ve worked in finance, and I’m a lifelong football enthusiast. This isn’t just client work to me. It’s meaningful because I care about the game and want to help clubs run smarter behind the scenes.

#1
Tech Priority: Developing data capabilities is a top technology focus for sports leaders. Better tools, smarter workflows, and connected architecture will define future success. I design CRM engines that make that ambition real — fast, flexible, and built to last.
Source: Deloitte, Teh Future of Sport 2024 - Seizing the moment

CRM, data, and automation — done right.

CRM & Marketing Automation

PRIMARY SERVICE
2 SLOTS LEFT

Let's build your club's commercial engine.
I design and implement a CRM setup tailored to your club’s structure, ambitions, and starting point. It enables smarter fan targeting and clearer ROI on sponsorship — with robust automation and reporting built in.

  • Blueprinting & vendor selection
  • CRM architecture & data integrations
  • Automation of key workflows
  • Reporting setup
  • Process documentation & enablement

Data Projects

SECONDARY SERVICE 

More than just CRM.
Chances are, I can help you with other data-related challenges — from consolidating scouting databases to building out data architecture for on-pitch analytics. If it’s messy, complex, or scattered, let’s bring structure to it.

Quick Fixes

SECONDARY SERVICE

Quick wins. No project needed.
Not every issue needs a full project. Whether it’s a missing integration, a small automation, or a simple dashboard — I’ll help you sort it out quickly and get on with your work.

“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”

Karsten Beyer

Co-founder & COO, Data Virtuality

“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”

Lisa Holtmeier

Owner, Wordseed

"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."

Olivier Wicki

Strategic advisor for football clubs

There's gold in your data. I'll help you find it.

No sales pitch. Just a 30-minute call to talk about what’s holding your CRM back—and what to do about it.
You talk, I listen, we explore what’s possible.

What you’ll get:

  • A quick scan of your current CRM or data setup.
  • A diagnosis of your most pressing challenge.
  • If there's a low-hanging fruit, I'll help you grab it.
  • A short follow-up summary you can share internally
GET YOUR FREE CONSULTATION

Not into calls? A message works just as well.